Kiriko Made
Kiriko is a lifestyle brand forged from the spirit of Mottainai; a Japanese value that embraces one to waste nothing and recycle everything. A small business founded in Portland, Oregon, Kiriko has a beloved Brick & Mortar as well as a highly active ecommerce site.
My Role Senior Designer
Team Design/Photography Team, Creative Director & Production Manager, Customer Service Reps
Tools Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Shopify, Mailchimp, Klaviyo
The Challenge
Develop a consistent visual voice across all brand and marketing touchpoints: Photography, Email Marketing, Signage, Social Media Marketing, Digital Marketing, Website Imagery and more.
My Work
-
With the guidance of Kiriko’s Creative Director, Momo Kanaoka, I was the main photographer, on-shoot director, and editor for all Photoshoots (2019-2020).
-
Led all weekly newsletter executions, social media story campaigns, and paid advertisements.
-
Supported efforts in developing an efficient, and cohesive creative process in order to maintain a consistent and high quality brand image.
Photography & Creative Direction &
Photography & Creative Direction &
When approaching photography for Kiriko Made, our team focused on conveying each product’s unique qualities and stories.
Below are examples of photos from various shoots that I directed and photographed.
Models featured in order: Doye Emelue, Jasmine Sayadeth, Kia Aghai, Noah Weinberg, TBD, Bruce Julez
Selected Projects
Selected Projects
In addition to Photography, I worked on a variety of projects during my time at Kiriko Made.
Below are 3 examples of multi-disciplinary projects I worked on.
2021 New Year Postcard
-
The goal of this project was to create a postcard to send to all online customers during the week of the 2021 New Year. This was made with the intention of creating a personal touch to every order we received and a way to say thank you for your support.
-
I led this project and executed all design and illustration. With reference to traditional Japanese patterns and style, I wanted to create something that resonated with Kiriko Made’s brand voice and mission.
Mock: Billboard
-
This is a mock work I designed with the goal of experimenting with out of home marketing tactics such as Billboards. This campaign is meant to introduce Kiriko as a lifestyle brand.
-
Design and execution. Using a simple but captivating layout to succinctly encapsulate Mottainai (勿体無い); a Japanese value that embraces one to waste nothing and recycle everything.
Social Media Campaign
-
During my time at Kiriko, I led a project to create a custom Instagram Story template in Figma that our team could use during educational campaigns.
-
With Kiriko Made’s audience personas in mind - I developed this creative strategy to make “deep dive” Instagram stories that explore the history behind certain Vintage Japanese or Ainu pieces that our store carried.