Honey Mama’s

A premium CPG brand that aims to change the way we talk and think about food through Healthy Indulgence. Honey Mama’s makes refrigerated Truffle Bars that can be found nationwide.

My Role Junior Designer

Team Design Team, Marketing Team

Tools Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Klaviyo

The Challenge

Adapting and evolving design guidelines to better reflect Honey Mama’s 2021 rebrand.

All marketing touchpoints should follow a consistent visual voice while still leaving room for playfulness to keep the brand fresh and bold.

My Work

  • Strategically designing and crafting email campaigns that resonate with Honey Mama’s target audience.

  • In collaboration with the Social Media Manager, I designed content that authentically reflects Honey Mama’s and improves engagement with the online community.

  • Continuously refining and pushing Honey Mama’s design system by exploring additional typefaces, color palettes, image treatments, motion implementations, and more.

Email Marketing

Email Marketing

To improve CRM across the board, our team refreshed how we approach email designs by crafting campaigns that are: Captivating, Simple, Digestible, and Consistent.

Below are a select few email campaigns that I designed with this goal in mind.

Through designing a consistent CRM design system, my team increased revenue by $270k, doubled engagement with an improved click rate, and moved the mark on Honey Mama’s overall Aided Brand Awareness score.

Success Metrics

Selected Projects

Selected Projects

In addition to creating a CRM design system, I worked on a variety of projects across the Marketing Department.

Below are 3 examples of multi-disciplinary designs I worked on during my time at Honey Mama’s.

Experiential Brand Box

  • The goal of this project was to create a unique brand kit for Buyers and Influencers that introduced Honey Mama’s product and vision.

  • From curating the media box experience to collecting materials, and final assembly — my role consisted of strategy, project management, and design.

Social Media Campaign

  • The goal of this project was to create a refreshing campaign for Honey Mama’s beloved Fall seasonal flavor, Pumpkin Spice.

  • My role was to build out several Social Media paid ads, as well as organic posts. Using bold, product images paired with a warm palette and nostalgic type - we created a successful campaign that enticed customers with not just the taste of Pumpkin Spice but with the ambience of it as well.

Cherry Bombe Ad

  • This full-page advertisement in Cherry Bombe’s 2022 Spring Issue was a huge opportunity to introduce Honey Mama’s to a viable community that supports women in the food industry.

    The goal was to create an ad that succinctly explains what Honey Mama’s is and why Cherry Bombe readers should care.

  • Research, Ideation, and Execution. I sat down with the founder of Honey Mama’s, Christy Goldsby, to discuss how she perceives her brand and how she hopes others will receive it. Our conversation was a guiding light for how I built out and designed this ad.