Pitch-In PDX
A prototype project designed for Portland-based folx looking to connect with their community through nonprofits, Pitch-In PDX simplifies the process of volunteering and donating.
My Role Graphic Designer
My Team PSU Interface Design Class
Tools Adobe Illustrator
The Challenge
Create a mobile prototype from scratch with consideration to user interaction and interface that is accessible, useable, and enjoyable.
My Work
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Researched mobile patterns, developed user personas/journeys, iterated wireframes and executed a Figma prototype.
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Developed a logo and a complete brand system: iconography, colors, typefaces, etc.
UX/UI Design
UX/UI Design
Process
3. Mobile Pattern Inspiration
2. User Journeys
1. User Personas/Goals
4. Wireframe Iterations
5. Final Prototype
Below is a slideshow of collected images that present my creative process.
User Journey A
For the first journey, the user’s goal is to easily sign up for a volunteer opportunity in their area. In this design I wanted to make sure that the user was not bombarded with a myriad of non-profit choices. Using the principles of Hick’s Law, I wanted to make sure that the organizations were spread out between curated sections.
Volunteering Made Easy
User Journey B
Transparent & Accessible Donating
On the “Donate” tab, multiple options of non-profits that are in urgent need of donations are laid out for one to scroll through. The user can then easily click on a card and is presented with an overview page of the non-profit. The tabs make it easy for the user to swipe back and forth between the two pages and keep information concise on each frame.
Brand Design
Brand Design
Process
3. Final Logo
4. Design System
1. Visual Research
2. Type Exploration
“A Friendly Community Guide”
Pitch-In PDX reminds one of the love we give and share when we are apart of something bigger than ourselves. To embolden this message the cheerful, bright characters were designed to fit into a heart when they are arranged as one. The cartoonish ecosystem that comes to life through this app is meant to mobilize and refresh the minds of its audience.